Meet Us

Luv Sum is a market leader in the healthy snack food industry, being the first Australian-made brand and just the second worldwide to break from the traditional snack bars and innovate with the creation of protein balls, followed by muesli balls, nut butter bites and other original products.

Our high quality, delicious and nutritious snacks are available in over 22 countries, at more than 15,000 locations, and we continually originate with the release of new foods that complement a healthy lifestyle, as well as suit taste buds and dietary requirements around the world.

Live each day like there is no tomorrow, find the joy in everything you do! ”

Proudly Australian

Proudly Australian owned and operated since 2012, Luv Sum has two company-owned production and manufacturing facilities, ensuring we maintain full control over the entire process from development to shipping. Our core range of 23 products includes Protein Balls, Muesli Balls, Protein Crunch Bar, No Bake Cookies, retail packs and food service varieties.


Luv Sum’s commitment is to make lifestyle products that use the highest quality natural ingredients in an inventive range of flavour combinations, with choices including no added sugar, no added preservatives, high protein, high fibre, vegan, paleo, raw, low sugar, gluten free and dairy free.

Wholesome goodness served with fun and convenience – that’s Luv Sum!

Its not always smooth sailing so get creative and think of something new! ”

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