LIVE THE LUV SUM LIFE -
EXTREME fun, SERIOUS goodness, AWESOME snacks, and a great
‘pick-me-up’ anytime of day! ”

A healthier alternative to naughty snack foods -
use our easy reference icons to choose the snack that best suits your needs!

Handy with a hammer?

A great pick-me-up?

MAKE EVERY MOMENT COUNT -
Live each day like there is no tomorrow, find the joy
in everything you do! ”

Our Story

Luv Sum is the story of Rhett Hurvitz and his journey to develop a brand for the rapidly growing number of health-conscious people whose lifestyles have nutritious food and fitness at their core.

The seed of the idea for Luv Sum was planted during Rhett’s childhood; he grew up in a loving family environment where good food was at the heart of their everyday lives. From an early age, his father taught him to enjoy what he ate, with the belief that while food was about sustenance and being healthy, it was equally about pleasure.